Antonia Burrell Holistic Skincare: take a deeper, holistic look at the inspiration, which drove one of the UK’s best-loved skincare experts, Antonia Burrell, to craft a best-selling, global range of ethical, organic “pure-plant alchemy” that changes lives and skin for the better in just seven days.

Happiness…

“My clients inspired me to create skincare. The idea came to me as a direct result of talking to a client who had virtually given up on finding a treatment that worked for her ageing and troublesome skin. I used my chemistry knowledge to come up with a few concoctions she could try and two weeks later, her inflammation had gone down and her skin started to settle. Beautiful skin unveiled, and confidence restored. I started to use it in my clinics and it was so successful, I researched developing more. I wanted a brand that was global and addressed all skin types, tones and conditions – that was something that wasn’t on the market – and still isn’t. I launched my first product a year later, in 2011.

It was an amazing feeling to know that I was going to go forward and do something that would instil confidence in women and make them feel beautiful. When the brand launched we met a lot of challenges, as you do at the beginning of any business. It was really tough but I kept pushing and pushing. A call from Urban Retreat, the beauty salon in Harrods, London, changed everything. They launched the brand there and then, after two years started using my products in their signature facial. It was a truly life-changing moment.”

Natural…

“I had to really strive to get quality ingredients that were ethically sourced. My customers were asking for natural products and I had a natural love for plants – I grew up in the country and was brought up around soil – my parents grew their own vegetables. So I wanted something natural but effective – products that would de-age the skin with powerful antioxidants and work with problematic skin to correct and perfect. I based my skincare collection on the basic appreciation that some of the most powerful skin elixirs can be wholly derived from a once living, breathing plant, so we expertly hand blend using only the finest, freshest, potent and (where possible) certified organically grown plant, herb and flower extracts together with proven plant based bio-actives, in the 100% natural formulations.”

Proven…

“Whilst I love all my skincare creations, I am particularly fond of the Biotech Suprême Pressed Serum, which took five years of research and development but I’m so proud of it because it does absolutely everything. It works on all skin conditions, all skin types and all skin tones, reducing acne, inflammation and redness and strengthening skin with a potent mix of antioxidants and plant peptides.”

Life-changing…

“It’s amazing when a client, who comes in sceptical, leaves happy and satisfied. Seeing my products in top department stores such as Fenwicks and consistently seeing my products in top international press such as Vogue UK, Grazia and Wall Street Journal has been real highlights. Creating the brand has been a huge journey of self growth but I’ve found having a clear vision, passion, principles and values helps – and that nothing ever is static – I’m constantly looking at ways to evolve and bring new and life-changing products to my range.”